Dryfter Page Redesign
A quick content design refresh from a 90-minute hackathon for Dryfter — that the client implemented right away
Tori Pinheiro, an alumnus of my graduate program, graciously led a quick content strategy hackathon for students. Our client was the real start-up Dryfter, which combines the best of Airbnb and WeWork to connect digital nomads with the rental properties in which to live-and-work all over the world.
We were challenged to select one part of their existing website and run a brief heuristic analysis, start a competitive audit, create some sketches, and then develop a wireframe and write some content.
I decided to focus on the property owner landing page. When I visited the Dryfter homeowner page to screenshot a “before” image, I found they had already implemented the bulk of my design.